Rove Home Marasi Drive by IRTH Development introduces a fresh and dynamic approach to urban waterfront living in the heart of Business Bay, where contemporary design, youthful energy, and canal side serenity come together to create a distinctive residential experience. As the second Rove Home branded residence in Dubai, this development redefines modern city living with a focus on simplicity, functionality, and lifestyle-driven design.

Positioned along the iconic Dubai Canal at Marasi Drive, the project offers residents a vibrant yet relaxed lifestyle surrounded by water views, skyline reflections, and seamless city connectivity. Designed for a new generation of homeowners and investors, Rove Home blends affordability with branded quality, delivering a smart and engaging residential concept in one of Dubai’s most active districts.

With its efficient layouts, modern interiors, and community focused amenities, the development is tailored for individuals who value convenience, connectivity, and a lively urban atmosphere.

Architectural Concept & Modern Urban Design

Rove Home Marasi Drive is designed around a contemporary architectural identity that reflects simplicity, creativity, and functional elegance. The building emphasizes clean lines, efficient space utilization, and large windows that bring in natural light while framing views of the Dubai Canal and surrounding skyline.

The interiors follow the signature Rove philosophy youthful, minimal, and practical creating living spaces that feel energetic, flexible, and highly livable.

Key architectural highlights include:

✔ Modern mid-rise residential design in Business Bay
✔ Canal-facing architecture with waterfront views
✔ Contemporary façade with clean, minimalist aesthetics
✔ Efficient layouts maximizing usable living space
✔ Floor-to-ceiling windows for natural light and openness
✔ Smart interior planning focused on functionality and comfort
✔ Stylish yet practical finishes with modern detailing
✔ Vibrant lobby and communal areas with social design elements
✔ Urban-inspired design reflecting a youthful lifestyle identity
✔ Seamless integration with Marasi Drive waterfront promenade

Every detail is designed to enhance everyday living through simplicity and smart design.

Residences, Sizes & Pricing

Rove Home Marasi Drive offers a curated selection of compact yet intelligently designed residences, ideal for modern urban living and investment purposes.

Available Residences:

✔ Studio Apartments
✔ 1 Bedroom Apartments
✔ 2 Bedroom Apartments

Size Overview (Approximate Built-up Area):

• Apartments: 341 to 1,057 sq.ft

Starting Price: AED 992,000

✔ Smartly designed layouts for efficient living
✔ Open-plan kitchens and living spaces
✔ Modern bedrooms with functional storage solutions
✔ Stylish bathrooms with contemporary fittings
✔ Bright interiors enhanced by natural light
✔ Canal or city skyline-facing units available
✔ Compact yet highly functional living environments
✔ Designed for singles, couples, and young professionals

The residences prioritize practicality, comfort, and urban lifestyle efficiency.

Payment Plan Overview

✔ 10% Down Payment on Booking
✔ 40% During Construction
✔ 50% On Handover

✔ Flexible 50/50 payment structure
✔ Highly attractive for investors seeking short-term ROI cycles
✔ Accessible entry point into Dubai’s branded residence market

Completion: Q1 2027

Prime Location – Marasi Drive, Business Bay

Rove Home enjoys a prime waterfront position at Marasi Drive in Business Bay, one of Dubai’s most connected and fast-growing urban districts. With direct access to the Dubai Canal promenade and key road networks, residents benefit from exceptional mobility and lifestyle convenience.

Location advantages include:

✔ Prime canal-front location in Business Bay
✔ Direct access to Marasi Drive waterfront promenade
✔ Quick connectivity to Al Asayel Street and Al Khail Road
✔ Easy access to Sheikh Zayed Road
✔ Close to Business Bay Metro Station
✔ Minutes from Downtown Dubai and Burj Khalifa
✔ Near Dubai Mall and Dubai Opera
✔ Surrounded by cafés, retail, and lifestyle destinations

Business Bay continues to be a top choice for urban professionals and investors seeking strong rental demand and central connectivity.

Amenities & Lifestyle Experiences

Rove Home Marasi Drive delivers a vibrant, community-driven lifestyle with amenities designed to encourage social interaction, wellness, and active urban living.

Private & Community Amenities:

✔ Infinity swimming pool with canal views
✔ Fully equipped modern gymnasium
✔ Basketball and tennis courts
✔ Kids’ play area for family-friendly living
✔ Landscaped green surroundings and relaxation zones
✔ Retail outlets and daily convenience stores
✔ Dining spaces and café-style social areas
✔ Supermarket within the development
✔ Healthcare and wellness facilities nearby

Lifestyle Features:

✔ Marina-style waterfront lifestyle along Dubai Canal
✔ 24/7 security and controlled access
✔ Social lounges and co-working inspired spaces
✔ Vibrant community areas for interaction and leisure
✔ Direct access to pedestrian and cycling tracks
✔ Youthful, hotel-inspired Rove lifestyle concept
✔ Efficient and practical residential environment

The development is designed to support a connected, active, and modern urban lifestyle.

Investment Potential & Market Appeal

Rove Home Marasi Drive presents a strong entry-level investment opportunity in Dubai’s branded residential market, combining affordability, location strength, and lifestyle appeal in one of the city’s most active districts.

Key investment highlights include:

✔ Developed by IRTH Development with Rove Hotels branding
✔ Prime waterfront location in Business Bay
✔ Affordable entry point under AED 1M starting price
✔ Strong demand for compact urban rental units
✔ High rental yield potential in central Dubai location
✔ Flexible 50/50 payment plan structure
✔ Near-term completion in Q1 2027
✔ Freehold ownership available for all nationalities
✔ Ideal for first-time buyers and investors

Its combination of affordability, branding, and location makes it one of the most accessible yet strategic investments in Dubai’s waterfront property market.

Why Choose Rove Home Marasi Drive

Rove Home Marasi Drive is designed for a new generation of residents who value simplicity, connectivity, and vibrant urban living. With its canal-front location, modern interiors, and community-driven lifestyle, it delivers a fresh interpretation of branded residential living in Dubai.

From its energetic design concept and smart layouts to its waterfront lifestyle and central Business Bay address, Rove Home offers a dynamic balance of affordability, functionality, and modern city living.